Business tools used by Paperbell

We’re the new software that runs your coaching business! Payments, contracts, scheduling, & admin – all in one place.

Here's our stack for @bypaperbell - also shows what dept uses the tool (ops is what we call "run the business" stuff)


Pivotal Tracker is the agile project management tool of choice for developers around the world for real-time collaboration around a shared, prioritized backlog.


Send transactional and marketing emails and get them to the inbox on time, every time. Postmark is a fast and reliable email delivery service for developers.


Dropbox Sign (previously HelloSign) is the easiest way to send, receive and manage legally binding signatures for your business of any size. Its most notable features include:

- powerful workflow

- security/compliance

- custom branding

- automatic email reminders

- flexible signing workflow

- team management capabilities

- mobile-friendly and more.

Dropbox Sign enables businesses all over the world to ditch costly paper processes, increase efficiency, and reach a ROI faster.


Heroku is a cloud application platform that combines compute, data, and workflow with a high-productivity developer experience.
Heroku Enterprise offers the same great developer experience along with enterprise-grade control, collaboration, and compliance. The platform gives enterprise teams the quickest path to delivering trusted customer experiences at scale.

-Enhanced privacy in a network-isolated runtime environment
-Seamless scalability to meet enterprise demand
-Simplified compliance with PCI, HIPPA, SOC, and other standards
-Automated, CI/CD workflows for optimal team collaboration
-Integration with Salesforce data to build personalized experiences
-Ecosystem of 150+ third-party add-on services to accelerate development
-Unified dashboard to manage apps, add-ons, billing, permissions, and more.


Microsoft Azure is a cloud computing platform designed to help organizations run virtual desktops and applications in the cloud. It offers businesses with built-in migration tools, which enables administrators to migrate remote desktop services (RDS) and Windows server desktops to various devices including smartphones, tablets and computers.


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Churnkey handles the heavy lifting for your SaaS's offboarding experience. It is a type of tool that keeps track of your customer relationship with your business and their behavior. Churnkey senses the cancellation attempt of an unsatisfied customer and intervenes promptly to offer personalized deals so keep the customer.

Some personalized deals include coupons, discounts, chats, phone support, and more depending on the customer profile.

By using Churnkey, businesses can set up long-lasting mutually beneficial relationships with their customers and thus reducing the churn rate.


Deadline Funnel is a powerful tool for marketers and businesses selling digital products. It’s used to create evergreen campaigns that prevent visitors from evading your countdown timers.

Set a deadline, match the timers to your brand, and enter the code snippet into your pages and emails. While some users say the monthly price isn’t cheap — from $49 to $199 per month — it’s still the best tool in terms of pushing customers to take action before the timer is up.


ActiveCampaign is an online platform that helps businesses fully automate their marketing, sales, and CRM in one place hence maximizing the user experience and results. The standout features of ActiveCampaign are:

- Low learning curve

- User-friendly interface

- Marketing automation

- Segmentation

- Website personalization

- Custom reporting

- Integrations with other apps and so much more.

ActiveCampaign is a leader in its industry and it helps over 150,000 businesses build meaningful connections with their customers through every step of their journey: reach, nurture, convert, grow.


Later is the all-in-one social marketing platform for the top social networks. Plan, analyze, and publish your content in a few clicks – so you can save time and grow your business.


Canva is one of the most powerful and user-friendly platforms for graphic design. With Canva, users can create social media graphics, presentations, posters, infographics, flyers and other visual content. Its features include:

- Extensive template library

- Fonts

- Illustrations

- Stock photography

- Simple drag-and-drop user interface

- Different format types for downloading

- Different sizes and quality available

- Power to include content from the web such as Giphy and Google Maps

The best thing about Canva is that you can invite people to collaborate on a project. You can invite up to 350 members to your team and share designs/folders with them. Canva is available for web use and on iOS and Android.

The major downside to Canva is that you can spend hours creating a design only to find out that it is not downloadable because some the features you used were available only on paid accounts.


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Haute Stock is a stock photo membership platform targeted toward female bloggers and online entrepreneurs. It offers more than 2,000 beautiful stock photography collections, along with social media quotes and graphic design elements.

Unlimited downloads are available as long as you’re a member. If you stop your membership, you can still use your previously downloaded photos. At $139 per quarter or $399 annually, Haute Stock is slightly pricey; bulk downloads are also unavailable.


CloudApp is an online screen recording app that let's you record video with your voice and face, and customize it with GIFs or annotatef images to get your point through. You can also capture your screen and share it instantly to the cloud, so that your target aurdience can watch it conveniently from anywhere in the world.


FirstPromoter is a powerful tool for running affiliate marketing programs. You can easily monitor your affiliates’ performance and track your campaigns’ success. It also has a user-friendly UI that works perfectly with its most notable features, which include:

- One-click payouts
- Personalized referral links
- Recurring commissions
- In-depth analytics

FirstPromoter integrates with platforms like Stripe, Zapier, and Paddle. However, users say it can be challenging to set up if you don’t have a developer to work on its payout configurations.


Cloudflare is a service that helps to optimize the performance of websites by handling delivery, security, and speed optimization. Cloudflare also provides exception logging, error tracking, and performance metrics. The service works by caching website content and optimizing load times for websites across different regions.

However, some users have reported that Cloudflare customer support was unreachable, and that there are occasional bugs.


Formerly known as G-Suite, Google Workspace is an enterprise productivity tool that offers collaboration tools for a wide variety of customers. It’s widely used by businesses, educational organizations, and other institutions.

Its Google Drive feature offers file storage and sync services. It features Google Docs, Google Spreadsheets, Google Slides, and other online apps for productivity and collaboration. However, even with a focus on remote collaboration, Google Workspace has online-only apps that require Chrome and advanced planning to work offline.


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ClickUp is a project management tool that businesses can use to manage tasks, campaigns, docs, and clients in one place.

ClickUp offers a free forever plan with many features, and integrates with 1,000+ other work tools for streamlined processes. ClickUp's hierarchy structure keeps teams organized and efficient. The Email ClickApp allows businesses to send and receive emails directly from tasks, taking action without leaving the platform.


Centered is a productivity app that helps you focus and get your work done in due time. It is very intuitive and easy to set up with features such as an AI-powered coach to motivate you, focus music for concentration, muted notifications, and get off phone alerts.

It also has a community where you can interact with other users and share ideas for productivity boosts.


Bring your team’s incoming email into a shared inbox to work together, boost productivity, and build important relationships.


FreeAgent is a cloud-based accounting system perfect for small businesses needing plenty of basic accounting features. It offers a variety of functionality, including:

- Project management
- Inventory
- International invoicing
- Time tracking

You’ll pay $12 per month for the first six months and then $24 per month. It supports an unlimited number of users without any limits on features. Despite this, some users say its invoicing features and software can still be improved and streamlined.