FullStory is a digital intelligence system that helps companies optimize their customer experience. Session playbacks allow teams to inspect customer activity, view page clicks, create funnels, and review page analytics from a dashboard.
FullStory also provides “click maps” that offer comprehensive page insights. Brands can use these insights to proactively create effective digital experiences. Meanwhile, the steep learning curve can be overwhelming. Finding specific customer sessions is also tricky.
This gives us direct insight in to how customers are using the app. It’s also really great for seeing what users were doing leading up to an error they received or pinpointing when they’re getting frustrated in-app.