Fathom Analytics is a website analytics software that analyzes your website’s performance, offering reports, data filtering, and more. Unlike Google Analytics, Fathom Analytics:
- Focuses on privacy protection
- Doesn’t collect personally identifiable information
- Doesn’t slow down site speed
While its UI is simple and minimalistic, it’s packed with features like keyword tracking, link tracking, and competitor analysis.
However, Fathom Analytics doesn’t have a free version. Its pricing starts at $14 per month, which goes up as you gain more website visitors.