Video marketing software can be used for a variety of purposes, such as brand management, campaign management, lead capture, lead generation and more. There are a variety of video marketing platforms available such as Vimeo, Filmora, Wave.video - each with its own set of features. Businesses should invest in video marketing tools because by creating high-quality videos and using them as part of their marketing efforts, they increase their chances of organic discovery, social shares and higher conversions.
