Search marketing is a type of online marketing that uses paid and unpaid tactics such as search engine optimization (SEO) and PPC (pay-per-click) ads. Businesses use search engine marketing to build and maintain their online visibility, attract leads and increase conversions. There are a number of tools that dedicated to SEO and Ads each with their own subset of features depending on the goal. For example, Ahrefs is a comprehensive resource for analyzing all aspects of online marketing, from web traffic and SERP rankings to competitor analysis and social media optimization techniques.
